When people are on a page for a specific product or service, they’re close to conversion. Help them make a decision by accurately describing what you have to offer and letting them know why they should choose your business. 

These pages should include:

  • Images and videos

  • Unique and engaging descriptions of your product or services

  • Pricing, where possible

  • Quantity and color selection options

  • ‘Add to cart’ or ‘Get a quote’ CTAs

  • User reviews

For the benefit of both your users and your SEO, you should find out what kinds of information to include in your product descriptions. Look at competitor websites, check out Amazon or type your product name into Google and see what phrases auto-populate in the search bar below. 
If you sell clothes, people may search for certain colors, sizes and materials etc. If you sell tools or electrical products, you might want to include a specific brand name or product number in the product title. It’s also worth noting that blog posts are considered item pages.

Google search words:

Pots for indoor plants

Pots for succulents

Pots for sale

Containers for plants for sale

Plant containers large

Plant pots with drainage

Plant pots cheap

Plant pots indoor

Plant pots for sale

Indoor Plants low light

Indoor Plants that don't need sun

Indoor Plants safe for cats

Indoor Plants safe for pets

Indoor plants for sale

Interior plantscapes

Interior plantscaping companies

Interior plants design

Interior plants home service

Interior plants for sale

House plants for sale

Indoor Landscaping

Exotic plants to grow indoor

Tropical house plants

Tropical foliage plants

Tropical plants for sale

Plant maintenance service


Plant care


Plant service company

Plant service for offices

Living Wall indoor

Living wall outdoor

Living wall planter

Living wall art

Living wall planter indoor

Living wall plants

Adding Supportive Content to Your Website

Adding supportive content, like FAQs and ‘how-to’ content, is a great way to get your website ranking for more keywords and broadening your online reach. 

For example, a FAQ post can help your website show up in search results for commonly asked questions related to your industry or business. Once you draw in a visitor and helpfully answer their question, they’re more likely to engage with you and, perhaps, make a related purchase. 

Supportive content provides an opportunity to share useful and knowledgeable information to help your users and customers. This builds brand awareness, trust and loyalty, which is good for your business. All these things can lead to more conversions down the line. 

Types of supportive content, include:

Now that you have a clear idea of how to choose core content for your website, your next step is  choosing a page structure.